Marketing Specialist



Marketing Specialist



Direct Report:

Marketing Manager — Catarina Cardoso

Indirect Report:

 Shareholder — Rui Pedro Pinto & Olivier Alther


Head office at Ci3 — Arouca

Key responsibilities:


The bearer of this position will be responsible for working on two Brands: Foxtrail & Explorial in the geographies of Portugal and Spain, which includes the following responsibilities:

  • To manage and promote the brands in line with its strategy to sell tickets in the respective geographies to individuals, organizations, and schools;
  • To manage directly and through a third party the presence of the brands in every digital asset, platforms, and OTAs (namely “Get your guide,” “Viator,” “TripAdvisor,” “Civitatis,” and others), including the management of the users’ reviews — a key success factor of this activity;
  • To permanently scan the competition (primary and secondary) and provide valuable and relevant information for decision-making on any marketing-mix dimensions of the brands under responsibility;
  • To assist on media relations and influencers, directly or through a third party, to earn news and social currency;
  • To provide customer support whenever needed through the dedicated lines — email and phone;
  • Upload any data and content to the websites and apps of the brands under their responsibility — it includes the gaming data to each trail/route;
  • To support product development whenever needed and requested;
  • Undertake product testing whenever required;
  • Assist on other managerial needs from Explorial team globally, even if it relates to different geographies like France, Canada, or other;

Considering the start-up nature of our organization, other activities and responsibilities may arise and change over time. A change-ready and open attitude from the person holding this (and any other) role in the organization is expected and praised.

Required Competencies:



  • Solid Portuguese and English language proficiency in verbal, written, and listening;
  • Essential Digital Marketing skills;
  • Computer proficiency — at the user level, namely on office tools and google suite;
  • Ability to work responsibly and with autonomy with a focus on customer and results;
  • Eligible for the ATIVAR.PT Internship Measure promoted by IEFP.


  • Management & Execution knowledge;
  • Business acumen;
  • Good enough Spanish language proficiency, in verbal, written, and listening;
  • Ability to think creatively and critically, to solve problems, influence others, networking, and communication skills;
  • Any other skills including any of the following: copywriting, design, and video editing;


  • Graduated in Business Management, Marketing Communication or any similar bachelor degree;

Internal & External Clients

  • External — individuals, companies, schools, among others;
  • Internal — Local and Swiss teams of Foxtrail and Explorial

Work Tools

  • Laptop;
  • Mobile Phone.



O CI3 – Centro de Incubação e Inovação Industrial de Arouca, é um centro de apoio ao empreendedorismo de base tecnológica, científica e criativa.




Atendimento Telefónico
Segunda a Sexta
9h00 – 12h30
14h00 – 17h30
256 136 588
968 516 718

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