Position:

Team:

Marketing

Direct Report:

Marketing Manager — Catarina Cardoso

Indirect Report:

Workplace:

Head office at Ci3 — Arouca

Key responsibilities:

The bearer of this position will be responsible for working on two Brands: Foxtrail & Explorial in the geographies of Portugal and Spain, which includes the following responsibilities:

• To manage and promote the brands in line with its strategy to sell tickets in the respective geographies to individuals, organizations, and schools;
• To manage directly and through a third party the presence of the brands in every digital asset, platforms, and OTAs (namely “Get your guide,” “Viator,” “TripAdvisor,” “Civitatis,” and others), including the management of the users’ reviews — a key success factor of this activity;
• To permanently scan the competition (primary and secondary) and provide valuable and relevant information for decision-making on any marketing-mix dimensions of the brands under responsibility;
• To assist on media relations and influencers, directly or through a third party, to earn news and social currency;
• To provide customer support whenever needed through the dedicated lines — email and phone;
• Upload any data and content to the websites and apps of the brands under their responsibility — it includes the gaming data to each trail/route;
• To support product development whenever needed and requested;
• Undertake product testing whenever required;
• Assist on other managerial needs from Explorial team globally, even if it relates to different geographies like France, Canada, or other;

Considering the start-up nature of our organization, other activities and responsibilities may arise and change over time. A change-ready and open attitude from the person holding this (and any other) role in the organization is expected and praised.

Required Competencies:

Mandatory:

• Solid Portuguese and English language proficiency in verbal, written, and listening;
• Essential Digital Marketing skills;
• Computer proficiency — at the user level, namely on office tools and google suite;
• Ability to work responsibly and with autonomy with a focus on customer and results;
• Eligible for the ATIVAR.PT Internship Measure promoted by IEFP.

Desirable:

• Management & Execution knowledge;
• Business acumen;
• Good enough Spanish language proficiency, in verbal, written, and listening;
• Ability to think creatively and critically, to solve problems, influence others, networking, and communication skills;
• Any other skills including any of the following: copywriting, design, and video editing;

Education:

• Graduated in Business Management, Marketing Communication or any similar bachelor degree;

Internal & External Clients

• External — individuals, companies, schools, among others;
• Internal — Local and Swiss teams of Foxtrail and Explorial

Work Tools

• Laptop;
• Mobile Phone.